Nike sponsors the elite.
We sponsor the underdog.
Big fashion houses spend their money on world-record-breakers, Olympic medallists and people who get out of bed before 5am to run 12 miles in the rain. Beautiful. Inspirational. Genuinely terrifying.
We sponsor the rest of you.
Sponsor people
who’d win anyway.
A 24-year-old who can run a 4-minute mile.
A football club worth £1.4 billion.
A skateboarder with their own private ramp in Malibu.
A tennis player whose serve has its own Wikipedia entry.
Sponsors the people
who probably won’t.
Sunday-league squads with bold haircuts.
Pub quiz teams with one suspicious cousin.
Five-a-side legends with a torn hamstring.
BBQ teams whose marinade is a state secret.
The kind of energy
we’re looking for.
You don’t need to be good. You just need to be glorious in a very specific, very personal way. We’re looking for:
- 01
Sunday league teams that lose 8‑1 but celebrate one goal like a World Cup final
- 02
BBQ teams cooking exclusively on confidence
- 03
Pub quiz groups with an inspiring relationship with 9th place
- 04
Bowling teams with one member treating league night like the Super Bowl
- 05
Darts pairs held together by belief and one unexpectedly good leg
- 06
Golf societies dressed like runaway casino entertainers
- 07
Tiny local baseball teams with championship-level team photos
- 08
“Most Improved” youth teams with dangerously high morale
- 09
Football clubs bravely redefining what defence means
Wildly unnecessary sponsorship.
We don’t do million-pound boot deals or stadium naming rights. We do small, weird, genuine things — at no cost to you. Every accepted underdog gets some combination of the following:
Free Wet Cabbage kit
Hoodies, tees or caps for the squad. Worn proudly between defeats.
A featured spot on our channels
A short write-up on the site, plus a moment on our socials when you do something memorable.
An entirely unofficial title
You become Wet Cabbage Certified. It means absolutely nothing legally and everything spiritually.
Tell us who you’re backing.
One curator and a dog named Mush will read every entry. Honest answer wins over impressive answer. No need to oversell — your mediocrity is, in fact, the point.